Product. Engineering. A little play.

Luc Smits.

I turn complex problems into things
people can actually use.

A room for work,
and everything around it.

Scroll to step insideMouse wheel, trackpad or ↓ key · or pick an object in the roomSwipe up · or tap an object in the room

~/studio/about.md

At the desk

Making things.
Making them matter.

My work sits at the intersection of game design, medical technology, and product leadership.

I'm Director of Product Development & Engineering at CUREOsity GmbH, leading the team shipping VR therapy software across Meta Quest, HTC Vive, and PICO.

I started as a Technical Designer building gamified rehabilitation tools. Today, I translate between therapists, engineers, and business leadership, keeping development on track across complex, high-stakes domains.

Based in the NetherlandsThe work behind the numbers ↗

stats — the work so far

50+Clinic deployments

8People led

4Platforms shipped

7Years in the domain

CUREOsity · since 2019 · built 2026-09-22

zsh — portfolio

luc@studio portfolio % git log --oneline -4
e9a724d Snap to chapter stops and let the music answer arrivals, not the midpoint31892fb Open side projects in the reader, free the piano keys, quiet the score, fix links8d4cb1e Refresh the cork board snapshot with the first three featured photosd373d2b Pulse the photo placeholder only while loading, not the photo itselfluc@studio portfolio % git branch --show-current
master
luc@studio portfolio % luc@studio portfolio % ▍

Built with curiosity

On the keys

A few things
I've helped ship.

Every project
has its own rhythm.

Four keys. Four stories. Type E G B D to play them; hold Shift to sustain.

On the music stand

Finding my rhythm.

From building the experience to leading the people behind it.

Follow the score 2019 — today

Intern Technical Designer
Motek Medical B.V.
Designed and pitched a gamified walking rehabilitation app for the MOTEK Ryzen robot. Built the prototype in Unity with HTC Vive and an overhead projector: scrappy, but it worked.
Intern Technical Designer
CUREOsity GmbH
Built therapy apps and audited how the team actually worked. Redesigned the concepting pipeline and cleaned up the Jira setup (first taste of process improvement).
Technical Designer
CUREOsity GmbH
Turned medical requirements into things engineers could actually build. Worked directly with therapists to prototype therapy apps, wrote the specs, and started fixing the production processes that were slowing everyone down.
Head of Software
CUREOsity GmbH
Run a 9-person team shipping VR therapy software. Own the roadmap, sprint cadence, and stakeholder relationships (which means translating between therapists who want features and engineers who want clean architecture). Grew CUREO from fewer than 5 to 25+ apps, now in 100+ clinics.
Director of Product Development & Engineering
CUREOsity GmbH
Leading product development and engineering for CUREO, a VR therapy platform in 50+ clinics. Own roadmap, delivery, and compliance across software, content, and hardware partners. Currently driving the company-wide adoption of Claude: governance, data protection review, role-based enablement for every department, and integration into engineering and product workflows.

Designed and pitched a gamified walking rehabilitation app for the MOTEK Ryzen robot. Built the prototype in Unity with HTC Vive and an overhead projector: scrappy, but it worked.

Still learning. Still building.The full résumé ↗

In the notebook

Room to play.

Not everything starts with a roadmap. Sometimes it starts with “what if?”

A little everyday impact

Side project: a mobile app that helps drivers with a disability permit find accessible parking bays nearby, with community-reported availability.

A little friendly chaos

Local party game where Muscly Wizards fight to be the last wizard standing.

Unreal Engine 4 / Nintendo Switch / Steam

A little momentum

Physics-based racing game in a custom engine for PS4.

Custom Engine / PlayStation 4

A little light

A photography site that works like the cork board above the desk: albums pinned up as polaroids, the featured ones also hanging in this room. Built to make publishing a trip's photos a ten-minute job.

Astro SSR · Vercel Blob · PhotoSwipe · a cameraSee the board on the wall ↗photo.lucsmits.dev ↗

Keep a little curiosity.More on GitHub ↗

Before you go

Let's build something
worth shipping.

Good work starts with a good conversation.

Open to product leadership, technical producer, and head of software roles. Particularly interested in complex domains where software and people intersect.

luc.smits5@gmail.com

LinkedIn ↗GitHub ↗Résumé ↗

LucThanks for stopping by.

Through the lens.

The rest of the wallphoto.lucsmits.dev ↗

VR Therapy Platform

Led product strategy and team execution to scale a VR therapy platform from 2 pilot clinics to 50+ active deployments. Established dual-track roadmap balancing clinical validation with platform scalability.

The challenge

CUREOsity had a clinically-validated prototype, but no path to commercial scale. Therapists wanted engaging VR tools, but existing apps were demos — not durable therapy products. We needed to prove we could ship reliable, evidence-based software at healthcare quality standards while expanding to new clinics and maintaining therapist satisfaction.

The approach

I established a dual-track roadmap: (1) clinical validation pipeline with therapy partners to ensure medical efficacy, and (2) platform engineering to support rapid app deployment. Prioritized 3 flagship applications to prove scalability, then opened a 'VR therapy library' model allowing clinics to select apps based on patient needs. This required navigating trade-offs between therapist feature requests and engineering capacity while maintaining regulatory compliance.

What changed

Managed 8-person team (developers, designers, QA) and coordinated 40+ external stakeholders (therapists, clinic administrators, regulatory advisors). Introduced agile rituals and documentation standards to support medical device compliance. Built process systems that reduced development cycle time by 40%, enabling faster response to clinical feedback. Led three major product releases while scaling team from 5 to 8 members.

Company-Wide Claude Rollout

Leading the adoption of Claude across every function at a medical-device company: governance and data protection first, then role-specific enablement for engineers, data scientists, 3D artists, designers, IT, and management, then integration into the tools people already use.

The challenge

CUREOsity builds regulated medical software, so 'just give everyone a chatbot' was never an option. Patient data, medical-device documentation, and source code all carry constraints. At the same time, the potential was obvious: engineers spending days on boilerplate, designers waiting on copy, data scientists blocked on tooling, and managers drowning in documentation. The challenge was to roll out Claude company-wide fast enough to matter, while keeping the data-protection officer, the quality management system, and the security policy on side.

Process & Team Transformation

Transformed development operations to support 3x growth in product portfolio. Designed and implemented scalable processes that reduced delivery risk while enabling team expansion from 5 to 8 engineers.

The challenge

As CUREOsity expanded from 2 pilot clinics to 50+ deployments, our ad-hoc development processes became a bottleneck. Missed deadlines eroded stakeholder trust, unclear priorities caused team frustration, and lack of documentation made knowledge transfer nearly impossible. The business needed to scale the product portfolio 3x, but our engineering organization couldn't support that velocity without systemic change.

The approach

I diagnosed the root cause as lack of predictability, not lack of effort. Rather than pushing harder, I introduced systems: Audited workflows with the team to understand pain points, then designed Jira-based agile processes that balanced structure with flexibility. Established sprint planning (predictable commitments), retrospectives (continuous improvement), and daily standups (early risk detection). Created documentation standards so tribal knowledge became institutional knowledge. Positioned this as 'enabling autonomy' rather than 'adding bureaucracy' to secure team buy-in.

What changed

Led adoption across 8-person engineering team and coordinated with 40+ stakeholders (therapists, clinic ops, business leadership). Reduced missed deadlines by 60% within first quarter, enabling business to commit to larger contracts with confidence. Improved cross-team visibility so non-technical stakeholders could track progress without interrupting engineers. Scaled team from 5 to 8 developers while maintaining delivery velocity, proving that process maturity enables growth rather than hindering it.

Multi-Platform Product Strategy

Led multi-platform product strategy to expand market reach across Nintendo Switch, PlayStation, and PC. Navigated certification requirements and coordinated external partners to achieve 100% first-time pass rate.

The challenge

The business opportunity required simultaneous launches across console and PC platforms to maximize revenue and market penetration. However, each platform had distinct certification requirements, technical constraints, and submission timelines. Failure to pass certification meant delayed launches, missed marketing windows, and lost revenue. The challenge was maintaining feature parity across platforms while navigating proprietary platform rules and external partner dependencies.

The approach

I designed a 'certification-first' product strategy rather than treating platform compliance as an afterthought. Created platform-specific technical specifications upfront so engineering built to platform constraints from day one. Established submission checklists with external certification partners to identify risks early. Built parallel development pipelines enabling simultaneous platform builds without sacrificing quality. This required coordinating across engineering, QA, marketing, and external platform holders to align on go-to-market timelines.

What changed

Shipped 4 titles across 3 platforms (Switch, PS4, PC) with 100% first-time certification pass rate — avoiding costly resubmissions and launch delays. Coordinated cross-functional teams (internal engineering, external QA partners, platform certification teams) to maintain synchronized release schedules. Established reusable documentation and processes that reduced time-to-certification for subsequent titles, creating scalable playbook for multi-platform launches.

Luc Smits.

Making things.
Making them matter.

What I'm working on
this season.

How this room
works.

A few things
I've helped ship.

Finding my rhythm.

Intern Technical Designer

Intern Technical Designer

Technical Designer

Head of Software

Director of Product Development & Engineering

Room to play.

Let's build something
worth shipping.

Through the lens.

VR Therapy Platform

The challenge

The approach

What changed

Behind the work

Company-Wide Claude Rollout

The challenge

Process & Team Transformation

The challenge

The approach

What changed

Behind the work

Multi-Platform Product Strategy

The challenge

The approach

What changed

Behind the work

Parkind

The itch

Along the way

Muscle Magic

Physics Racing

Through the lens

Made with curiosity.

Luc Smits.

Making things.Making them matter.

What I'm working onthis season.

How this roomworks.

A few thingsI've helped ship.

Finding my rhythm.

Intern Technical Designer

Intern Technical Designer

Technical Designer

Head of Software

Director of Product Development & Engineering

Room to play.

Parkind ↗

Muscle Magic ↗

Physics Racing ↗

Through the lens ↗

Let's build somethingworth shipping.

Through the lens.

VR Therapy Platform

The challenge

The approach

What changed

Behind the work

Company-Wide Claude Rollout

The challenge

Process & Team Transformation

The challenge

The approach

What changed

Behind the work

Multi-Platform Product Strategy

The challenge

The approach

What changed

Behind the work

Parkind

The itch

Along the way

Muscle Magic

Physics Racing

Through the lens

Making things.
Making them matter.

What I'm working on
this season.

How this room
works.

A few things
I've helped ship.

Let's build something
worth shipping.